Headline Analyzer
Paste a headline, hook, or post opener and get an instant 0 to 100 score across six copywriting checks: word count, emotional words, power words, headline type, sentiment, and word balance.
Type or paste a headline above to score it
6 checks · word count, emotional words, power words, headline type, sentiment, word balance
Turn your best headline into a scheduled post with captions, hashtags, and the right time to post
Headline questions
What makes a good headline?
Length, emotion, and format. The strongest headlines run about 6 to 12 words, carry at least one emotionally-charged word, use a proven format (a numbered list, a how-to, or a question), and lean clearly positive or negative rather than flat. This tool scores each of those signals.
What counts as an emotional word?
Charged words that make a reader feel something: stunning, brutal, effortless, unbelievable, heartwarming. They are the single biggest lever on click-through, which is why they carry the most weight here after length. The analyzer matches your headline against a curated list of them.
How is an emotional word different from a power word?
A power word promises a concrete payoff (how, best, proven, easy, secret); an emotional word triggers a feeling (amazing, shocking, magical). The best headlines use both: a payoff cue plus an emotional charge.
Why does headline type matter?
Numbered lists, how-tos, and questions consistently outperform plain statements because they set a clear expectation for what the reader will get. The analyzer detects your headline's format and rewards a recognized one.
Is this only for blog titles?
No. The same rules that win a blog title win a LinkedIn hook, a YouTube title, an email subject line, or the first line of any social post, the line that decides whether someone reads on. It is platform-agnostic on purpose.
How is the 0 to 100 score calculated?
Each check carries a weight: length is the biggest at 25 points, then emotional words at 20, power words, headline type, and word balance at 15, and sentiment at 10. A pass earns full weight, a warning earns half, a fail earns nothing, and the total is scaled to 100.
Related tools