Social Media Image Sizes: The 2026 Cheat Sheet (All Platforms)
Nothing undercuts good content like a blurry, awkwardly cropped image. Every platform has its own ideal dimensions, and they shift over time. This is your up-to-date 2026 cheat sheet — the right image size for every platform and format, in one place.
Want to see how a post will actually crop before you publish? Our image sizes tool and post preview show you exactly that.
Quick rules that apply everywhere
- Upload at the display size or larger — never smaller (that's what causes blur from upscaling).
- Match the aspect ratio, or the platform crops it for you (usually badly).
- Keep files lean — photos under ~1–2 MB, so they aren't crushed by compression.
- Mind the safe zone on vertical video — keep text and faces centred.
Instagram image sizes
| Format | Size (px) | Ratio |
|---|---|---|
| Feed (portrait, best) | 1080 × 1350 | 4:5 |
| Feed (square) | 1080 × 1080 | 1:1 |
| Feed (landscape) | 1080 × 566 | 1.91:1 |
| Stories & Reels | 1080 × 1920 | 9:16 |
| Profile photo | 320 × 320 | 1:1 |
TikTok image & video sizes
| Format | Size (px) | Ratio |
|---|---|---|
| Video | 1080 × 1920 | 9:16 |
| Profile photo | 200 × 200 | 1:1 |
| Image post (carousel) | 1080 × 1920 | 9:16 |
LinkedIn image sizes
| Format | Size (px) | Ratio |
|---|---|---|
| Shared image (square) | 1080 × 1080 | 1:1 |
| Link preview image | 1200 × 627 | 1.91:1 |
| Personal cover / banner | 1584 × 396 | 4:1 |
| Profile photo | 400 × 400 | 1:1 |
X (Twitter) image sizes
| Format | Size (px) | Ratio |
|---|---|---|
| In-stream image | 1600 × 900 | 16:9 |
| Header / banner | 1500 × 500 | 3:1 |
| Profile photo | 400 × 400 | 1:1 |
Facebook image sizes
| Format | Size (px) | Ratio |
|---|---|---|
| Feed image | 1200 × 1500 | 4:5 |
| Link preview | 1200 × 630 | 1.91:1 |
| Cover photo | 1640 × 856 | ~1.91:1 |
| Stories | 1080 × 1920 | 9:16 |
YouTube image sizes
| Format | Size (px) | Ratio |
|---|---|---|
| Thumbnail | 1280 × 720 | 16:9 |
| Channel banner | 2560 × 1440 | 16:9 |
| Shorts | 1080 × 1920 | 9:16 |
Pinterest image sizes
| Format | Size (px) | Ratio |
|---|---|---|
| Standard Pin (best) | 1000 × 1500 | 2:3 |
| Square Pin | 1000 × 1000 | 1:1 |
| Idea Pin | 1080 × 1920 | 9:16 |
The three ratios to remember
If the tables blur together, remember these and you'll be right 90% of the time:
- 4:5 (1080×1350) — Instagram and Facebook feed photos.
- 9:16 (1080×1920) — all vertical video and Stories (Reels, TikTok, Shorts).
- 16:9 (1280×720 / 1600×900) — YouTube thumbnails and X images.
Preview before you post
The fastest way to avoid a bad crop is to check first. Use the image sizes tool to confirm dimensions, and post preview to see how your image and caption will actually appear on each platform. If you're posting the same visual to several networks, design at the largest native size and crop down per platform — see the creator's guide to cross-platform posting.
Quick workflow
- Pick the format you're posting (feed, story/reel, thumbnail).
- Export at the exact size from the cheat sheet above.
- Preview the crop with post preview.
- Keep the file under ~2 MB and publish.
Right size, right ratio, every time — it's the easiest quality win in social media.
Frequently asked questions
What is the best image size for Instagram in 2026?+
For feed posts, 1080×1350 pixels (4:5 portrait) takes up the most screen space and performs best. Squares (1080×1080) still work, and Stories/Reels use 1080×1920 (9:16). Always upload at 1080px wide or more so Instagram doesn't downscale and blur it.
What size should a vertical video be?+
Vertical video for Reels, TikTok, Stories, and Shorts is 1080×1920 pixels — a 9:16 aspect ratio. Keep important text and faces in the middle 'safe zone' so platform buttons and captions don't cover them.
Why do my images look blurry after uploading?+
Usually because you uploaded below the platform's display size, so it got upscaled, or above its max, so it got heavily compressed. Export at the exact recommended pixel size, use the right aspect ratio, and keep files reasonably small (under ~1–2 MB for photos).
Can I use the same image size on every platform?+
Not ideally. A square works almost everywhere, but each platform has a sweet spot — 4:5 on Instagram, 9:16 for vertical video, 16:9 for YouTube and X. Design at the native size per platform, or use a tool to preview crops before you post.
Free tools you can use right now
No signup required — try them while the idea is fresh.
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